Social Media Alchemy: Turning Brands into Powerhouses

Social Media Strategist | Content Writer

  • Repositioned the brand as premium couture online
  • 3× impressions growth | Unified luxe grid | Built a loyal fashion community
  • Directed + shot all reels & posts (concept → script → shoot → edit)
  • Secured celebrity placements: Shreya Ghoshal, Ridhi Dogra, Akriti Kakkar, Pratibha Singh Baghel, Kareema Barry
  • Influencer collaborations: Pushpak Sen, Nandita Daga, Shilpa Kataria Singh + high-volume UGC
  • Data-backed calendars + SEO captions → consistent high discoverability

Before & After

Before

A brand with a beautiful product line, but an Instagram presence that didn’t fully reflect its potential.

After

A luxe, unified grid with scroll-stopping content that tripled
impressions and sparked buzz.

Results

Organic reach soared, engagement climbed, and RAA
Studio became a name in luxury fashion.

Some Influencer & Celebrity Marketing Collaborations

Design and Travel Pages Reel Strategist

  • Scripted & directed 20+ reels with detailed B-roll mapping and story structure
  • Took fashion page from near-zero engagement → consistent 14K+ views per reel.

Social Media Strategist

  • Built monthly content calendars & process-led reels
  • 600 followers → 900–1,100 views per reel (pure organic)
  • 10× impressions growth in one month for a hyper-niche account.

Content Writer | Fashion AR & Digital Innovation

  • Developed engaging blogs and social media content (Instagram & LinkedIn) on Fashion AR trends and innovations.
  • Created compelling narratives around AR/VR applications in fashion, including virtual fashion shows, interactive filters, and brand prototypes
  • Implemented SEO strategies to enhance content visibility, drive engagement, and raise awareness about AR’s impact on the fashion industry.
  • Researched and analyzed industry trends, ensuring content remained relevant, innovative, and data-driven.

Content Writer | Luxury Brand Storytelling & SEO Optimization

  • Researched and wrote SEO-optimized articles on luxury brands, high-end real estate, and premium lifestyle trends to drive website traffic.
  • Crafted engaging content on topics such as luxury brand evolution, affluent consumer behavior, and emerging market trends.
  • Enhanced brand visibility by integrating targeted keywords, meta descriptions, and SEO best practices.
  • Ensured brand consistency by aligning content with Luxury Abode’s voice and positioning in the luxury market.

Content Writer | Luxury Brands & Real Estate Content Strategy

  • Crafted SEO-optimized blogs on luxury timepieces, enhancing website visibility and organic reach.
  • Researched global watchmaking trends to create high quality, engaging content tailored to luxury audiences.
  • Developed brand-centric narratives, showcasing craftsmanship, heritage, and innovation in haute horology
  • Aligned content strategy with marketing goals, driving audience engagement and increasing website traffic.

Marketing & Sales Intern | FMCG Market Research & Product Development

  • Conducted in-depth market research for Amul’s ketchup launch, analyzing competitor pricing, positioning, and consumer demand.
  • Assisted in product development by contributing to packaging strategies and promotional planning.
  • Gathered consumer insights through structured surveys and market testing, influencing strategic decisions.
  • Developed competitive analysis reports, identifying keytrends  and opportunities in the FMCG sector.
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