Yukti Agarwal · Content Strategy & Brand Storytelling
Wild Over Words is a strategy-led creative studio where luxury storytelling meets performance. I help brands transform their digital presence through narrative, social media strategy, and high-impact content.
Results That Compound
About
I don't create content. I build brand presence people scroll back to.
I'm Yukti Agarwal, founder of Wild Over Words and a marketing strategist and brand storyteller with dual MBAs from NMIMS Mumbai.
My work sits at the intersection of data and emotion, where a caption can become a sale and a reel can become a movement.
From social media strategy to reel scripting, influencer collaborations, and SEO-led storytelling, I help brands transform their digital presence into something memorable, credible, and high-performing.
I handle the full spectrum: ideation, strategy, direction, scripting, production, and performance analysis.
Because beautiful content alone isn't enough.
It has to perform.
Brands I've Worked With
Paarsh Calcutta
RAA Studio
Nehha Nhata
Papermill Co.
Luxury Abode
IOVR
Rajat Group
Amul
Art of Time
Fashion · Luxury · Lifestyle · Real Estate · Digital Ventures
Services
Full-service Instagram strategy including content planning, scripting, caption writing, shot direction, and audience engagement.
Narrative-driven reels designed for retention, saves, and shareability. Includes concept development, B-roll mapping, and storytelling frameworks.
Long-form articles designed to rank and convert. Specialising in luxury fashion, lifestyle, real estate, horology, and fashion technology.
Brand audits, positioning frameworks, voice guidelines, and content strategies designed to create a clear and compelling digital identity.
Strategic collaborations with creators and public figures aligned with your brand positioning.
Monthly audits analysing performance, identifying opportunities, and refining strategies to drive compounding growth.
How I Work
Every engagement moves from diagnosis to direction to execution—so your content never feels random, rushed, or disconnected.
I start by studying your brand voice, digital presence, audience behavior, and category context so the strategy has substance from day one.
I shape the narrative architecture: themes, hooks, formats, campaign directions, and the role each piece of content plays.
Scripting, direction, visual storytelling, content writing, and production planning built around emotional and commercial pull.
I track retention, reach, saves, engagement, and resonance, then use those learnings to sharpen the next wave of content.
Selected Work
Every project begins with a brand that has something valuable to say. My role is to turn that into a story audiences want to follow.
Priyanka Pandey is the founder of @paarsh.official, a Kolkata-based luxury menswear atelier. She had a story worth telling. What she needed was someone to take it from zero to live, end to end.
I handled everything. Strategy, scripting, shoot direction, editing, captions, hashtags, and posting. Two shoots, six reels, no paid promotion, no influencer support.
Every reel was built around one question: who will a stranger send this to, and why?
The scripts were designed to stop someone mid-scroll and make them immediately forward it to a specific person they know. A bride to her groom. A founder to a peer. Not content that hopes to go viral but content that earns its reach because the right person finds something real in it.
That precision showed up in the numbers. Across all six reels, more than 50% of viewers were aged 25 to 34, based in metro India. Not random reach. The right reach.
Six reels. Two shoots. Zero ad spend.
The best performing reel alone reached 7,299 unique accounts, earned 123 shares and 59 saves, and 96.4% of that audience had never come across Priyanka or Paarsh before. Every single person who visited her profile from that reel followed her.
In 30 days, this account went from invisible to consistently reaching luxury buyers across Kolkata, Mumbai, Delhi and Bangalore. That is what a founder's voice can do when it is built on strategy, not instinct.
RAA Studio is a premium Kolkata-based couture label specialising in bridal, Indo-Western, and menswear fashion.
As the lead for the brand's digital presence, I manage the entire social media ecosystem including content strategy, scripting, shot direction, influencer collaborations, celebrity placements, and performance optimisation.
The goal was clear: reposition the label as a digitally recognised luxury couture brand.
A complete journey from sketch to finished Savan Lehenga.
A festive couture reel aligned with trending audio and high-energy visuals.
A five-function wedding storytelling arc tied by the symbolic “dori” of relationships.
A reel showcasing hand-painted Pichwai motifs adapted into contemporary menswear.
Worked across both the travel page and the designer fashion label, producing over 20 reels with detailed B-roll planning and structured storytelling.
The objective was to revive a fashion page that had been experiencing low engagement despite a strong follower base.
Focused on cinematic storytelling that blended travel aesthetics with couture fashion. Developed clear narrative arcs, strong hooks, and seamless visual flow to increase watch time and engagement.
Lead the brand's Instagram presence from strategy to execution. This includes monthly content scheduling, reel scripting focused on craftsmanship storytelling, and brand audits to maintain visual consistency.
Focused on process-led storytelling that highlights craftsmanship and artistic detail. Positioned reels as calming, aesthetic content designed to attract a targeted audience interested in stationery, calligraphy, and creative gifting.
Luxury storytelling across horology, real estate, and fashion AR.
Created SEO-driven long-form content across luxury industries including watchmaking, real estate, and fashion technology. Content included coverage of luxury watch events, industry trends, AR fashion technology, and affluent consumer behaviour.
Designed and built the complete website for Rajat Group. The site represents over 30 years of expertise across mining, crushing, and real estate development.
The final platform communicates scale, trust, and legacy while remaining clean and user-friendly.
Visit rajatgrp.com →Testimonials
Working with Yukti has been a game-changer for Raa Studio. She introduced us to the world of influencer collaborations and conceptual storytelling, opening up new creative directions we hadn't explored before. Through collaboration with her and execution, we've been able to collaborate with top stylists and even celebrities like Shreya Ghoshal, Ridhi Dogra which has given our brand incredible visibility.
Yukti was an absolute asset to Luxury Abode — sincere, hardworking, and deeply passionate about her craft. Her ability to blend SEO strategy with engaging storytelling was impressive, ensuring our content not only attracted traffic but resonated with the right audience. She approached every project with dedication, curiosity, and a drive to create impactful narratives.
Yukti is an exceptional content writer and marketer with a knack for crafting creative content, whether it's blogs or social media posts. Her ability to generate fresh ideas and bring them to life through writing is truly impressive. I'd love to work with her again and I highly recommend Yukti to any brand looking to elevate its content marketing.
Insights
Nobody buys a watch because it tells time. They buy the moon landing. They buy James Bond's wrist. That's what storytelling does — it makes the sale before the sale.
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There's a certain kind of brand you encounter and immediately think: I know exactly who this is for. That's not luck. That's brand clarity. And it's rarer than you'd think.
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Whether you're a luxury label refining your social presence, a startup shaping its brand voice, or a founder building authority online, I'd love to hear about your vision.
