By Yukti Agarwal
Imagine a brand so authentic that every word, every image, feels like a handshake—a promise of who you are and what you stand for. That’s the kind of brand I believe in, and it’s what I’ve spent years perfecting. I’m Yukti Agarwal, a marketing strategist and content writer with dual MBAs from NMIMS, a passion for storytelling, and a track record of shaping identities for brands like Luxury Abode and RAA Studio. Building a brand that’s unmistakably you isn’t about tricks—it’s about intention, craft, and a little bit of soul. Here’s how I can guide you there, drawing from my experience and expertise.
Begin With Purpose
Every great brand starts with a question: Why does this matter? I’ve seen it in action.
At RAA Studio, where I manage social media, I uncovered their core—a celebration of bold, wearable fashion—and built a strategy around it. Engagement climbed because it wasn’t just posts; it was purpose. For you, I’ll dig deep into your mission, whether you’re a founder with a vision or a business with a legacy, and make that the heartbeat of your brand.
It’s the foundation that holds everything together.
Craft a Story That Resonates
Words have power—they can inform, but they can also inspire. When I wrote for Luxury Abode, I turned those topics into narratives of aspiration, not just listings. Traffic grew because readers connected. I bring that same care to every project—whether it’s a blog that draws readers in, a social caption that sparks conversation, or a founder’s story that builds trust. My knack for storytelling, honed across luxury and fashion, ensures your brand doesn’t just speak—it sings.
Stay True to Your Voice
Authenticity isn’t negotiable. During my time at Art of Time, I crafted blogs about luxury watches that didn’t just dazzle—they felt real, rooted in craftsmanship and history. I’ll do the same for you, keeping your tone consistent and genuine across every touchpoint. No forced flair—just a reflection of who you are, polished to perfection.
Design a Visual Identity
A brand’s look is its first impression. My work with RAA Studio taught me this: a cohesive aesthetic—colors, layouts, imagery—can transform a feed into a statement. With a background that includes love for fashion, I’ve got an eye for detail. I’ll shape your visuals to mirror your essence, blending creativity with strategy (a nod to my Amul days) to ensure your brand stands out in a crowded space.
Let It Evolve Gracefully
A brand should grow as you do. Leading the NMIMS Student Council showed me how to adapt with purpose, and my MBA training gave me the tools to plan for the long haul. I’ll create a brand that’s flexible—ready for today’s goals and tomorrow’s ambitions—without losing its core. Think of me as your partner, blending analytical insight with a writer’s intuition to keep your identity strong through every chapter.
My Commitment to Your Brand
This is more than a process—it’s my craft. I’ve boosted traffic for Luxury Abode, grown engagement at RAA Studio, and shaped strategies from FMCG to fashion. With a blend of education, experience, and a deep love for what I do, I’m here to build you a brand that’s not just seen, but felt. If you’re ready to create something authentic and lasting, let’s connect—I’d love to bring your vision to life.